Digit started as an automated savings app that helped users set aside small amounts of money toward their goals. In 2021, it evolved into a broader fintech platform for banking, saving, and investing called Digit Direct, ahead of its acquisition by $OPRT.
My journey with Digit began in 2019 as a long-term client partner and transitioned into a full-time role in 2021 as a Senior Product Designer. While my primary focus was product design, I frequently collaborated cross-functionally with brand and marketing teams across a wide range of initiatives.
One of the most rewarding aspects of working at a startup is the opportunity to make an impact across various areas. Below are a few key projects I contributed to during my tenure as part of the app relaunch.
2019 - 2022
UX Direction
UI Design
Brand Collateral
Web Design
Life Cycle Design
Art Direction
UI Design
Brand Collateral
Web Design
Life Cycle Design
Art Direction
Digit Direct
The move towards Digit Direct began with a design sprint to explore new styles for the app's user experience. My initial focus was on reimagining the dashboard, experimenting with a variety of styles and layouts. Once we aligned on a direction, I extended the design to other parts of the app, providing a cohesive vision for the team to follow in their respective areas of focus.
After co-leading the app redesign, I extended that vision to the public launch in collaboration with the marketing team. We started with a teaser site and waitlist experience, gamifying signups through referrals. My focus was elevating the brand into something more professional and trustworthy while preserving the playful, non-traditional fintech aesthetic users loved. A highlight was partnering with illustrator Matt Carlson, where I stepped into an art direction role, guiding the illustration style that became a defining element across the app and marketing materials.
